Do we really believe in our vision and the directions we have set out to do? Whatever happened to the premium social segment we thought represents our market? Do we really know them? Understand them? or are we coercing them to guzzle our concocted blends hoping it quenches their thirst for service value.
Achievers! That’s how we envisioned them to be. Freedom pampered and oblivious to conventions we had to hurdle ourselves back in the days. Their unbridled imagination tends to redefine and push the beyond the we once thought inviolable. They browse through the options available and choose the best that meets their needs – real or perceived. Choices rather than restrictions! When we impose the latter, are we not encouraging them to shift direction.
Relevance! is what we must pursue. We should meet their present needs and tomorrow’s aspirations.
Identity expression! is sacred and must be observed. The service continuum must not be broken for loyalty is but fleeting in today’s freewheeling generation.
So let’s change the game and listen to the sages of ages past lest we ourselves get lost in the midst of organized chaos which we do not yet does exist in today’s techno culture.
And lastly, those who are part of this generation may not provide the best direction as they confront yet favor their own biases that from its abundance may just accidentally spill through ill-matched channels.
All In A Day's Work 